/* ChrisX agency pages: 1 look for chrisx.ai and the 3 Engine pages.
   White and light gray bands for rhythm, never a black ground. Black only for text, buttons and the guarantee seals.
   Emojis as the small icons. */

:root {
  --ink: #000000;
  --text: #1a1a1a;
  --muted: #5e5e5e;
  --faint: #8a8a8a;
  --line: #e6e6e6;
  --gray: #f4f4f4;
  --radius: 16px;
  --wrap: 1120px;
  --ease: cubic-bezier(0.2, 0.8, 0.2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0; background: #fff; color: var(--text);
  font-family: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }
svg { display: block; }
button { font: inherit; color: inherit; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 24px; }
:focus-visible { outline: 2px solid #000; outline-offset: 3px; border-radius: 6px; }

/* Top banner: the true spots count */
.banner { background: var(--gray); color: var(--muted); border-bottom: 1px solid var(--line); font-size: 13px; text-align: center; padding: 8px 0; }
.banner b { color: var(--ink); font-weight: 600; }

/* The bar that follows once the hero button has scrolled away */
.top {
  position: fixed; top: 0; left: 0; right: 0; z-index: 20;
  background: rgba(255, 255, 255, 0.9);
  backdrop-filter: saturate(180%) blur(12px); -webkit-backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--line);
  transform: translateY(-100%); transition: transform 0.3s var(--ease);
}
.show-sticky .top { transform: none; }
.top .wrap { display: flex; align-items: center; justify-content: space-between; height: 60px; }
.mobile-cta { display: none; }
.logo { font-weight: 700; font-size: 19px; letter-spacing: -0.03em; text-decoration: none; color: var(--ink); }

/* Buttons: black, or outlined */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  background: var(--ink); color: #fff; text-decoration: none; cursor: pointer;
  font-weight: 600; font-size: 16px; letter-spacing: -0.01em;
  padding: 14px 26px; border-radius: 10px; border: 1px solid var(--ink);
  transition: background 0.15s ease, color 0.15s ease, transform 0.15s ease;
}
.btn:hover { background: #262626; }
.btn:active { transform: scale(0.98); }
.btn-sm { font-size: 14px; padding: 9px 16px; border-radius: 8px; }
.btn-wide { min-width: 320px; padding: 16px 32px; font-size: 17px; }
.btn-outline { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-outline:hover { background: var(--ink); color: #fff; }

/* Type */
h1, h2, h3 { color: var(--ink); margin: 0; font-weight: 600; text-wrap: balance; }
h1 { font-size: clamp(40px, 5vw, 70px); line-height: 1.02; letter-spacing: -0.045em; }
h1 em { font-family: "Instrument Serif", Georgia, serif; font-style: italic; font-weight: 400; letter-spacing: -0.02em; }
/* Emphasis is a bright red underline under the 1 key word, a stroke low under the letters (Chris, 10/24; #FF3B30). Never a red
   fill behind text. Ink text stays on top. The yellow highlighter is retired. */
h1 em, h2 em { background: linear-gradient(180deg, transparent 84%, #FF3B30 84%, #FF3B30 94%, transparent 94%); padding: 0 0.07em; margin: 0 -0.03em; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
h2 { font-size: clamp(30px, 4.2vw, 48px); line-height: 1.06; letter-spacing: -0.035em; }
h3 { font-size: 19px; line-height: 1.3; letter-spacing: -0.02em; }
p { margin: 0; }
.lead { font-size: clamp(18px, 2vw, 21px); line-height: 1.5; color: var(--muted); text-wrap: pretty; }
.note { font-size: 14px; color: var(--faint); }

/* Sections and bands */
section { padding: 120px 0; }
.gray { background: var(--gray); }
.head { max-width: 760px; margin-bottom: 56px; }
.head .lead { margin-top: 16px; }
.head.center { margin-left: auto; margin-right: auto; text-align: center; }
.head:last-child { margin-bottom: 0; }

/* Hero: logo, headline, line, the demo GIF, the button. All on the first screen. */
.hero { padding: 22px 0 64px; text-align: center; }
.hero-top { display: flex; align-items: center; justify-content: space-between; text-align: left; margin-bottom: 40px; }
.hero .lead { max-width: 640px; margin: 16px auto 0; text-wrap: balance; }
.hero-media {
  max-width: 720px; margin: 28px auto 0; aspect-ratio: 16 / 9;
  border-radius: 20px; overflow: hidden; background: var(--gray); border: 1px solid var(--line);
  display: grid; place-items: center; text-align: center; padding: 24px;
  color: var(--faint); font-size: 14px; line-height: 1.5;
}
.hero-media strong { display: block; color: var(--muted); font-weight: 600; font-size: 15px; margin-bottom: 4px; }
.hero-media img, .hero-media video { display: block; width: 100%; height: 100%; object-fit: cover; }
.hero-media.is-video { position: relative; padding: 0; background: #fff; }
.media-tag {
  position: absolute; top: 12px; left: 12px; padding: 4px 10px; border-radius: 999px;
  background: rgba(255, 255, 255, 0.92); border: 1px solid var(--line); color: var(--muted); font-size: 12px; line-height: 1.4;
}
.hero .actions { margin-top: 26px; }
.hero .note { margin-top: 12px; font-size: 12px; }

/* Hero load: 1 orchestrated moment */
.rise { opacity: 0; transform: translateY(14px); animation: rise 0.7s var(--ease) forwards; }
.rise.d1 { animation-delay: 0.05s; } .rise.d2 { animation-delay: 0.15s; }
.rise.d3 { animation-delay: 0.27s; } .rise.d4 { animation-delay: 0.4s; }
@keyframes rise { to { opacity: 1; transform: none; } }

/* The lesson: 1 video under the first section's subhead, its title on the box until it's filmed */
.video {
  position: relative; max-width: 960px; margin: 0 auto; aspect-ratio: 16 / 9; border-radius: 24px; overflow: hidden;
  background: #fff; border: 1px solid var(--line);
  display: grid; place-items: center; color: var(--ink);
}
.video .soon { max-width: 640px; padding: 0 24px; text-align: center; }
.video .soon b { display: block; font-size: clamp(19px, 2.6vw, 30px); font-weight: 600; letter-spacing: -0.025em; line-height: 1.2; text-wrap: balance; }
.video .soon span { display: block; margin-top: 10px; font-size: 15px; color: var(--muted); }

/* Everything we do: ruled grid, an emoji on each */
.grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden;
}
.cell { background: #fff; padding: 30px 28px; }
.cell:last-child:nth-child(3n + 1) { grid-column: 1 / -1; }
.cell:last-child:nth-child(3n + 2) { grid-column: span 2; }
.emoji { width: 44px; height: 44px; border-radius: 12px; background: var(--gray); display: grid; place-items: center; font-size: 21px; line-height: 1; margin-bottom: 18px; }
.cell p { margin-top: 8px; color: var(--muted); font-size: 16px; }

/* The 3 steps: 3 cards in a row, no emoji and no arrows, they slide in from the side once */
#how { overflow: hidden; }
.steps-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.hcard {
  position: relative; border: 1px solid var(--line); border-radius: 22px; padding: 26px; background: #fff;
  display: flex; flex-direction: column;
  opacity: 0; transform: translateX(48px);
  transition: opacity 0.6s ease, transform 0.8s var(--ease);
}
.steps-grid.in .hcard { opacity: 1; transform: none; }
.steps-grid.in .hcard:nth-child(2) { transition-delay: 0.12s; }
.steps-grid.in .hcard:nth-child(3) { transition-delay: 0.24s; }
.hcard .emoji { margin-bottom: 0; }
.hcard .step-n { padding-top: 22px; font-size: 14px; color: var(--muted); }
.steps-grid.plain .step-n { padding-top: 0; }
.hcard .when { margin-top: 6px; font-size: clamp(28px, 2.6vw, 34px); font-weight: 600; letter-spacing: -0.035em; color: var(--ink); line-height: 1.05; }
.hcard p { margin-top: 12px; font-size: 16px; line-height: 1.5; color: var(--muted); }

/* 2 ways to start */
.packages { display: grid; grid-template-columns: 1fr 1.12fr; gap: 20px; align-items: stretch; }
.pkg { border: 1px solid var(--line); border-radius: 24px; padding: 40px 36px; display: flex; flex-direction: column; background: #fff; }
.pkg h3 { font-size: 24px; letter-spacing: -0.025em; }
.pkg .sub { margin-top: 8px; color: var(--muted); }
.pkg ul { margin: 28px 0 0; padding: 0; list-style: none; flex: 1; }
.pkg li { position: relative; padding-left: 26px; font-size: 16px; line-height: 1.5; color: var(--muted); }
.pkg li + li { margin-top: 13px; }
.pkg li svg { position: absolute; left: 0; top: 3px; width: 16px; height: 16px; color: var(--ink); }
.pkg li strong { color: var(--ink); font-weight: 600; }
.pkg .rhythm { margin-top: 26px; padding-top: 20px; border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.pkg .btn { margin-top: 30px; align-self: flex-start; }
.pkg.main { border: 2px solid var(--ink); }
.budget { margin-top: 24px; text-align: center; color: var(--muted); font-size: 15px; }

/* Promises */
.promises { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.promise { display: flex; align-items: center; gap: 30px; padding: 32px; border-radius: 22px; background: #fff; border: 1px solid var(--line); }
.seal { flex: none; width: 136px; height: 136px; rotate: -8deg; }
.promise .n { font-size: 15px; font-weight: 600; color: var(--muted); }
.promise p { margin-top: 8px; font-size: 20px; line-height: 1.4; color: var(--ink); letter-spacing: -0.015em; }
.promise-note { margin-top: 24px; text-align: center; }
.promise-note a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }

/* No long contract */
.plain-list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.plain-list li { border-radius: 20px; border: 1px solid var(--line); padding: 30px 28px; font-size: 18px; color: var(--ink); line-height: 1.45; }

/* Who */
.who { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 64px; align-items: center; }
.portrait {
  aspect-ratio: 4 / 5; border-radius: 24px; background: linear-gradient(160deg, #e9e9e9, #d6d6d6);
  display: grid; place-items: end start; padding: 24px; color: var(--muted); font-size: 14px;
}
.who .text p { font-size: 18px; color: var(--muted); }
.who .text p + p { margin-top: 16px; }
.who .sign { color: var(--ink) !important; font-weight: 600; }
.who h2 { margin-bottom: 26px; }

/* Questions */
.faq-wrap { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 64px; align-items: start; }
.faq-wrap .head { margin-bottom: 0; position: sticky; top: 100px; }
.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px;
  padding: 22px 0; font-size: 18px; font-weight: 600; color: var(--ink); letter-spacing: -0.01em;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-weight: 400; font-size: 24px; color: var(--faint); line-height: 1; transition: transform 0.25s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding: 0 0 22px; color: var(--muted); }
.faq details[open] p { animation: open 0.3s var(--ease); }
@keyframes open { from { opacity: 0; transform: translateY(-4px); } to { opacity: 1; transform: none; } }

/* Close */
.close { text-align: center; padding: 140px 0; }
.close h2 { max-width: 820px; margin: 0 auto 40px; font-size: clamp(34px, 5vw, 60px); }

/* Footer */
footer { background: var(--gray); color: var(--muted); border-top: 1px solid var(--line); padding: 32px 0 44px; font-size: 14px; }
footer .wrap { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
footer nav a { text-decoration: none; margin-right: 18px; }
footer nav a:hover { color: var(--ink); }

/* Phone */
@media (max-width: 900px) {
  body { font-size: 16px; }
  .wrap { padding: 0 16px; }
  section { padding: 80px 0; }
  .top { display: none; }
  .mobile-cta {
    display: block; position: fixed; left: 0; right: 0; bottom: 0; z-index: 20;
    padding: 10px 16px calc(10px + env(safe-area-inset-bottom));
    background: rgba(255, 255, 255, 0.94); border-top: 1px solid var(--line);
    backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
    transform: translateY(110%); transition: transform 0.3s var(--ease);
  }
  .show-sticky .mobile-cta { transform: none; }
  .mobile-cta .btn { width: 100%; }
  .hero { padding: 16px 0 56px; }
  .hero-top { margin-bottom: 28px; }
  .hero .lead { font-size: 17px; }
  .hero-media { margin-top: 24px; border-radius: 16px; }
  .hero .actions { margin-top: 20px; }
  .btn-wide { width: 100%; min-width: 0; }
  .head { margin-bottom: 36px; }
  .grid, .packages, .promises, .plain-list, .who, .faq-wrap { grid-template-columns: 1fr; }
  .promise { flex-direction: column; align-items: flex-start; gap: 20px; padding: 28px; }
  .seal { width: 116px; height: 116px; }
  .cell:last-child:nth-child(3n + 1), .cell:last-child:nth-child(3n + 2) { grid-column: auto; }
  .pkg { padding: 30px 22px; }
  .who, .faq-wrap { gap: 36px; }
  .faq-wrap .head { position: static; }
  .portrait { max-width: 360px; }
  .close { padding: 96px 0; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .rise { opacity: 1; transform: none; animation: none; }
  .top, .mobile-cta { transition: none; }
  .faq details[open] p { animation: none; }
}

/* ---- Pass 4: prices on the cards, step pictures, arcs ---- */

/* Package prices and emoji bullets */
.pkg-price { margin-top: 24px; display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
.pkg-price .amt { font-size: clamp(42px, 4.4vw, 56px); font-weight: 600; letter-spacing: -0.045em; line-height: 1; color: var(--ink); }
.pkg-price .per { font-size: 16px; color: var(--muted); }
.pkg .then { margin-top: 8px; font-size: 15px; color: var(--muted); }
.pkg ul { border-top: 1px solid var(--line); padding-top: 24px !important; }
.pkg li { padding-left: 32px; }
.pkg li .e { position: absolute; left: 0; top: 0; font-size: 17px; line-height: 1.45; }


/* How it works: a picture on each step card (a real capture, or its labeled box) */
.viz {
  margin-top: 22px; height: 180px; border-radius: 14px; background: var(--gray); border: 1px solid var(--line);
  padding: 14px; overflow: hidden; font-size: 13px; color: var(--text);
}
.photo { padding: 0; }
.photo img { display: block; width: 100%; height: 100%; object-fit: contain; }
/* A step picture not captured yet: a labeled box, never a screen rebuilt in code */
.viz.capture {
  display: grid; place-items: center; text-align: center; padding: 18px;
  border-style: dashed; border-color: #cfcfcf; color: var(--muted); font-size: 12px; line-height: 1.45;
}
.viz.capture strong { display: block; margin-bottom: 4px; color: var(--ink); font-size: 13px; font-weight: 600; }

/* Close: gray arcs behind the last line */
.close { position: relative; overflow: hidden; }
.close .wrap { position: relative; z-index: 1; }
.arcs { position: absolute; left: 50%; bottom: -520px; width: 1900px; height: 900px; transform: translateX(-50%); pointer-events: none; }
.arcs ellipse { fill: none; stroke: url(#arc-fade); transform-box: fill-box; transform-origin: center; animation: drift 9s ease-in-out infinite alternate; }
.arcs ellipse:nth-child(2) { animation-delay: -3s; }
.arcs ellipse:nth-child(3) { animation-delay: -6s; }
@keyframes drift { from { transform: translateY(0); } to { transform: translateY(-14px); } }

@media (max-width: 900px) {
  .steps-grid { grid-template-columns: 1fr; }
  .hcard { transform: translateY(24px); }
  .viz.photo { height: auto; aspect-ratio: 1530 / 861; }
  .arcs { width: 1100px; bottom: -440px; }
}

@media (prefers-reduced-motion: reduce) {
  .hcard { opacity: 1; transform: none; transition: none; }
  .arcs ellipse { animation: none; }
}

/* ---- The front door, a tree (index.html): 2 steps, a thin progress bar on top, a narrow column (520 px) on every screen ---- */
.tree-body { min-height: 100vh; min-height: 100dvh; display: flex; flex-direction: column; background: #fff; }
.tree-bar { display: none; position: fixed; top: 0; left: 0; right: 0; height: 4px; background: var(--gray); z-index: 30; }
.js .tree-bar { display: block; }
.tree-bar i { display: block; height: 100%; width: 50%; background: var(--ink); transition: width 0.4s var(--ease); }
.tree-top { width: 100%; max-width: 552px; margin: 0 auto; padding: 28px 16px 0; display: flex; align-items: center; justify-content: space-between; }
.tree-step { display: none; font-size: 14px; color: var(--muted); }
.js .tree-step { display: block; }

.tree { flex: 1; width: 100%; max-width: 552px; margin: 0 auto; padding: 32px 16px 48px; display: flex; flex-direction: column; justify-content: center; text-align: center; }
.tree-panel + .tree-panel { margin-top: 96px; }
.js[data-step="1"] #step-2, .js[data-step="2"] #step-1 { display: none; }
.js .tree-panel + .tree-panel { margin-top: 0; }
.tree-panel.enter { animation: tree-in 0.35s var(--ease) both; }
@keyframes tree-in { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }
.tree-panel h1, .tree-panel h2 { outline: none; }
.tree h1 { font-size: clamp(44px, 13vw, 72px); }
.tree-q { font-size: clamp(30px, 8.4vw, 44px); line-height: 1.05; letter-spacing: -0.04em; }

/* The tiles: square, side by side on every screen, an emoji at the top, the words at the bottom. Step 1 has 2, step 2 has 4 (2 by 2). */
.tree-choices, .tree-list { list-style: none; margin: 36px 0 0; padding: 0; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 16px; text-align: left; }
.tree-list li { display: flex; }
.tree-choice {
  display: flex; flex-direction: column; justify-content: space-between; align-items: flex-start; gap: 12px;
  width: 100%; min-width: 0; align-self: stretch; aspect-ratio: 1 / 1; padding: 22px; border: 1.5px solid var(--ink); border-radius: 24px;
  background: #fff; color: var(--ink); text-decoration: none; cursor: pointer; font: inherit; text-align: left;
  transition: border-color 0.15s ease, background 0.15s ease, transform 0.15s ease;
}
.tree-choice:active { transform: scale(0.98); }
.tree-choice .e { font-size: 56px; line-height: 1; }
.tree-choice .txt { display: flex; flex-direction: column; gap: 6px; }
.tree-choice .t { font-size: 26px; font-weight: 600; letter-spacing: -0.03em; line-height: 1.12; text-wrap: balance; }
.tree-choice .s { font-size: 15px; line-height: 1.35; min-height: 2.7em; color: var(--muted); text-wrap: balance; }
.tree-choice.is-dark { background: var(--ink); color: #fff; }
.tree-choice.is-dark .s { color: rgba(255, 255, 255, 0.72); }
.tree-choice.is-dark:hover { background: #262626; }
.tree-choice.is-light:hover { background: var(--gray); }
.tree-list .tree-choice { aspect-ratio: 4 / 3; border-color: transparent; background: var(--gray); }
.tree-list .tree-choice .t { font-size: 22px; }
.tree-list .tree-choice:hover { border-color: var(--ink); background: #fff; }

.tree-back { display: none; margin: 24px auto 0; padding: 10px 16px; background: none; border: 0; cursor: pointer; font-size: 15px; color: var(--muted); }
.tree-back:hover { color: var(--ink); }
.js .tree-back { display: block; }

.tree-foot { margin-top: auto; padding: 36px 16px 40px; text-align: center; font-size: 14px; color: var(--muted); background: transparent; border-top: 0; }
.tree-foot nav a { display: inline-block; white-space: nowrap; text-decoration: none; margin: 0 9px; }
.tree-foot nav a:hover { color: var(--ink); }
.tree-foot p { margin-top: 8px; }

@media (max-width: 700px) {
  .tree-top { padding-top: 24px; }
  .tree-choices, .tree-list { gap: 12px; margin-top: 28px; }
  .tree-choice { padding: 16px; border-radius: 20px; }
  .tree-choice .e { font-size: 44px; }
  .tree-choice .t { font-size: 20px; }
  .tree-choice .s { font-size: 13px; }
  .tree-list .tree-choice .t { font-size: 18px; }
  .tree-foot { padding-top: 8px; font-size: 13px; }
  .tree-foot nav a { margin: 0 7px; }
}

@media (max-width: 360px) {
  .tree-choice { padding: 14px; }
  .tree-choice .e { font-size: 38px; }
  .tree-choice .t { font-size: 18px; }
  .tree-choice .s { font-size: 12px; }
  .tree-list .tree-choice .t { font-size: 16px; }
}

@media (prefers-reduced-motion: reduce) {
  .tree-bar i, .tree-choice { transition: none; }
  .tree-panel.enter { animation: none; }
}

/* Chris's photo in the Who section */
.portrait.has-img { padding: 0; overflow: hidden; background: var(--gray); display: block; }
.portrait.has-img img { width: 100%; height: 100%; object-fit: cover; }

/* ---- Other business (business.html): the hero video, who it's for, see the work, the result, what's included, the packages ---- */
.hero-media.wide { max-width: 880px; }
.biz-nb { white-space: nowrap; }
.biz-call { max-width: 560px; margin: 14px auto 0; font-size: 15px; line-height: 1.5; color: var(--muted); text-wrap: balance; }
.hero .biz-call + .hero-media { margin-top: 36px; }

.biz-eyebrow { margin-bottom: 14px; font-size: 14px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--faint); }
.biz-for { padding: 88px 0; }
.biz .wrap { max-width: 1280px; }
.biz-for h2 { max-width: 760px; }
.biz-lines { margin-top: 28px; display: grid; gap: 10px; }
.biz-lines p { font-size: clamp(19px, 2.1vw, 23px); line-height: 1.45; color: var(--muted); text-wrap: pretty; }

/* See the work first: 4 rows. A pair is 2 same-size pictures side by side (stacked on a phone); the labels are real text. */
.biz-work { padding-top: 104px; }
.biz-work .head { margin-bottom: 48px; }
.biz-row + .biz-row { margin-top: 96px; }
.biz-row h3 { font-size: clamp(26px, 3vw, 36px); line-height: 1.1; letter-spacing: -0.035em; }
.biz-line { margin-top: 10px; max-width: 680px; font-size: clamp(17px, 1.8vw, 20px); line-height: 1.45; color: var(--muted); text-wrap: pretty; }
.biz-pair, .biz-solo { margin-top: 32px; display: grid; gap: 20px; grid-template-columns: 1fr 1fr; align-items: stretch; }
.biz-pair + .biz-pair, .biz-solo + .biz-pair, .biz-solo + .biz-solo { margin-top: 56px; }
.biz-solo { grid-template-columns: 1fr; }
.biz-pair.reels { grid-template-columns: repeat(3, minmax(0, 360px)); justify-content: center; gap: 24px; }
.biz-fig { margin: 0; display: flex; flex-direction: column; min-width: 0; }
.biz-fig figcaption { margin-bottom: 14px; font-size: 18px; line-height: 1.35; color: var(--muted); }
.biz-fig figcaption b { color: var(--ink); font-weight: 600; }
.biz-pic { position: relative; border: 1px solid var(--line); border-radius: 20px; overflow: hidden; background: #fff; }
.biz-pic img, .biz-pic video { width: 100%; height: auto; }
.biz-pic.site-pane { aspect-ratio: 1440 / 1702; }
.biz-pic.site-pane img, .biz-pic.site-pane video { height: 100%; object-fit: cover; object-position: 50% 0; }
.biz-pic.reel { aspect-ratio: 9 / 16; }
.biz-pic.reel video { height: 100%; object-fit: cover; }
.biz-hint { display: none; }
/* The small notes under an ad: 3 plain-text columns, real text */
.biz-notes { margin: 14px 0 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.biz-notes dt { font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--faint); }
.biz-notes dd { margin: 4px 0 0; font-size: 15px; line-height: 1.4; color: var(--text); }
.biz-num { margin-top: 18px; font-size: clamp(44px, 6.4vw, 88px); line-height: 1; font-weight: 700; letter-spacing: -0.05em; color: #a0a0a0; }
.biz-sub { margin-top: 6px; font-size: 17px; color: var(--muted); }
.biz-fig.win .biz-pic::after { content: ""; position: absolute; inset: 0; border: 6px solid var(--ink); border-radius: inherit; pointer-events: none; }
.biz-fig.win .biz-num { color: var(--ink); }
.biz-fig:not(.win) .biz-num { font-size: clamp(30px, 3.6vw, 48px); letter-spacing: -0.04em; }

/* The result: 1 quote, centered, no picture */
.biz-result { padding: 112px 0; }
.biz-result blockquote { max-width: 900px; margin: 0 auto; text-align: center; }
.biz-result blockquote p { font-size: clamp(32px, 4.8vw, 58px); line-height: 1.1; letter-spacing: -0.04em; font-weight: 600; color: var(--ink); text-wrap: balance; }
.biz-result footer { margin-top: 28px; padding: 0; background: transparent; border: 0; font-size: 15px; color: var(--muted); }
.biz-result .biz-q2 { margin-top: 18px; font-family: "Instrument Serif", Georgia, serif; font-style: italic; font-weight: 400; letter-spacing: -0.02em; font-size: clamp(36px, 5.4vw, 66px); }

/* What's included: short fact boxes */
.biz-group + .biz-group { margin-top: 48px; }
.biz-group h3 { margin-bottom: 18px; font-size: 22px; letter-spacing: -0.025em; }
.biz-group h3 small { margin-left: 8px; font-size: 15px; font-weight: 400; letter-spacing: 0; color: var(--faint); }
.biz-facts { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.biz-facts.two { grid-template-columns: repeat(2, 1fr); }
.biz-fact { padding: 22px 22px 24px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.biz-fact b { display: block; font-size: 17px; font-weight: 600; line-height: 1.3; letter-spacing: -0.015em; color: var(--ink); }
.biz-fact p { margin-top: 8px; font-size: 15px; line-height: 1.5; color: var(--muted); }

/* The close: the 2 packages, then the 1 button */
.close .biz-packs { max-width: 960px; margin: 48px auto 40px; text-align: left; }
.close .biz-packs .pkg h3 { min-height: 2.6em; }
.biz-promise { margin-top: auto; padding-top: 22px; font-size: 15px; line-height: 1.5; color: var(--text); }
.biz-fine { max-width: 640px; margin: 22px auto 0; }
.biz-fine a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }

@media (max-width: 1100px) {
  .biz-notes { grid-template-columns: 1fr; gap: 10px; }
}
@media (max-width: 900px) {
  .hero-media.wide { max-width: none; }
  .biz-for { padding: 64px 0; }
  .biz-work { padding-top: 72px; }
  .biz-row + .biz-row { margin-top: 64px; }
  .biz-result { padding: 80px 0; }
  .biz-facts, .biz-facts.two { grid-template-columns: 1fr 1fr; }
  .biz-pair.reels { gap: 16px; }
  .close .biz-packs { margin: 32px auto; }
  .close .biz-packs .pkg h3 { min-height: 0; }
}
@media (max-width: 560px) {
  .biz-facts, .biz-facts.two { grid-template-columns: 1fr; }
  .biz-pic { border-radius: 14px; }
  .biz-fig figcaption { font-size: 16px; }
  .biz-fig.win .biz-pic::after { border-width: 4px; }
}
/* On a phone a pair stacks as 2 pictures, and the 3 video ads become a swipe strip. A sheet capture stays at a readable size: it slides sideways inside its frame. */
@media (max-width: 700px) {
  .biz-pair { grid-template-columns: 1fr; gap: 28px; }
  .biz-pair.reels { display: flex; justify-content: flex-start; gap: 16px; overflow-x: auto; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch; }
  .biz-pair.reels .biz-fig { flex: 0 0 min(300px, 74vw); scroll-snap-align: start; }
  .biz-scroll { overflow-x: auto; overflow-y: hidden; -webkit-overflow-scrolling: touch; }
  .biz-scroll img { width: var(--sheet-w, 1000px); max-width: none; height: auto; }
  .biz-hint { display: block; margin-top: 4px; font-size: 13px; color: var(--faint); }
}

/* The VSL right under each page's hero (10/21). */
.vsl-wrap { padding: 8px 0 48px; }
.vsl { background: var(--gray); }
.vsl .play { width: 64px; height: 64px; margin: 0 auto 20px; }